Here is a representative but not exhaustive list of the social media platforms I think about, and that will be central to my concern in this book: social network sites like Facebook, LinkedIn, Google+, Hi5, Ning, NextDoor, and Foursquare; blogging and microblogging providers like Twitter, Tumblr, Blogger, Wordpress, and Livejournal; photo- and image-sharing sites like Instagram, Flickr, Pinterest, Photobucket, DeviantArt, and Snapchat; video-sharing sites like YouTube, Vimeo, and Dailymotion; discussion, opinion, and gossip tools like Reddit, Digg, Secret, and Whisper; dating and hookup apps like OK Cupid, Tinder, and Grindr; collaborative knowledge tools like Wikipedia, Ask, and Quora; app stores like iTunes and Google Play; live broadcasting apps like Facebook Live and Periscope.62To those I would add a second set that, while they do not neatly fit the definition of platform, grapple with many of the same challenges of content moderation in platformlike ways: recommendation and rating sites like Yelp and TripAdvisor; exchange platforms that help share goods, services, funds, or labor, like Etsy, Kickstarter, Craigslist, Airbnb, and Uber; video game worlds like League of Legends, Second Life, and Minecraft; search engines like Google, Bing, and Yahoo.
Apple may let users change default apps on iPhones to satisfy trustbusters
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